ONTARIO-In response to the United States government’s latest import ban on Canadian alcohol, dairy products and motorcycles, the Ontario government is expanding eligibility under the Protect Ontario Financing Program (POFP) to these sectors to protect impacted workers and businesses.
The POFP continues to support businesses still subject to existing section 232 tariffs on steel, aluminum, copper and automotives, as well as a broad range of goods previously tariffed under the section 338.
“As the U.S. administration continues to threaten Ontario’s leading industries, our government remains steadfast in its commitment to protect the economy, defend our workers and lay the foundation for a strong and stable future,” said Vic Fedeli, Minister of Economic Development, Job Creation and Trade. “By broadening eligibility for our relief programs, we’re ensuring Ontario businesses are not only equipped to navigate the challenges of present day but can take the necessary steps to reduce long-term reliance on a single market and diversify their international exports.”
The U.S. import ban builds on a series of trade actions levied by the U.S. government against Canadian exports, including an additional 50 per cent tariff on a range of products that took effect on September 15. The $1 billion POFP provides immediate relief for Ontario businesses impacted by tariffs and trade disruptions by providing loans that can be used for costs such as payroll, lease payments and utilities.
The government is also expanding eligibility under the Ontario Together Trade Fund (OTTF). The $150 million OTTF provides grants or loans to small and medium-sized Ontario businesses to help them expand interprovincial trade and reshore supply chains away from the U.S.
“Our government is taking decisive action to protect Ontario workers, businesses and communities from ongoing U.S. trade actions that are taking direct aim at our economy,” said Peter Bethlenfalvy, Minister of Finance. “By diversifying exports, unlocking free trade within Canada and providing targeted supports for trade-impacted sectors, we are strengthening Ontario’s economic resilience and competitiveness. These measures are helping businesses adapt, attract investment and create good-paying jobs, while ensuring Ontario remains well-positioned to navigate global uncertainty and seize new opportunities for long-term growth.”
The Ontario government says it is also facilitating opportunities for impacted businesses to unlock new trade links and expand their export reach beyond the U.S. market through targeted trade missions. The province led over 60 targeted export missions in 2025, with 2026 projected to see nearly 70 additional export missions by year’s end. Efforts to diversify Ontario’s trade has seen significant success as global demand for Ontario-made goods continues to grow.
