KAWARTHA LAKES-Helena Jaczek, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) announced a total investment of $68.5 million through the Tourism Relief Fund for Indigenous Tourism Ontario and 11 Regional Tourism Organizations (RTOs) across southern Ontario. Officials say this investment will help tourism businesses and communities safely welcome back visitors, recover from the impacts of the pandemic and prepare for future growth.
Kawarthas Northumberland Tourism is one of the RTOs slated for a share of the funding and will receive $3 million. It covers Peterborough, Kawartha Lakes, Northumberland, Port Hope and Cobourg.
“The Government of Canada investment announced today will ensure small tourism businesses and organizations in southern Ontario are supported as they find new and innovative ways to attract visitors. The tourism sector is vital to communities and drives economic growth in local economies in southern Ontario and across Canada. Our government will continue to ensure the tourism sector has the tools it needs to recover so it is well-positioned for a strong and resilient economic future.” said The Honourable Helena Jaczek, Minister responsible for the Federal Economic Development Agency for Southern Ontario
With an investment of $3.5 million, Indigenous Tourism Ontario will provide non-repayable contributions of up to $100,000 to Indigenous businesses, not-for-profit organizations, Band Councils, and Indigenous communities to invest in new or enhanced tourism experiences, upgrade tourism assets, and attract domestic and international tourists. ITO will also deliver the Renew Indigenous Tourism program to support Indigenous organizations, businesses, and entrepreneurs as they work to recover from the pandemic. This investment will support up to 40 Indigenous projects to create and maintain up to 100 jobs.
“Indigenous Tourism Ontario is extremely proud to be working very closely with the Federal Economic Development Agency for Southern Ontario to directly support Indigenous tourism operators. We believe this type of mutually beneficial regional collaboration is what will lead to a renewed, rejuvenated and prosperous tourism recovery for all.” Kevin Eshkawkogan, President & CEO, Indigenous Tourism Ontario said.
As part of this investment, 11 RTOs across southern Ontario will also receive a combined investment of $65 milion to distribute funding through non-repayable contributions of up to $100,000 to southern Ontario tourism-oriented businesses and organizations to innovate and invest in new and enhanced tourism experiences to attract visitors from within Canada and around the world. This investment will support up to 1,300 tourism entities and create or maintain up to 4,100 jobs. Please see the backgrounder for additional project details.
“This opportunity to facilitate investment into tourism product and destination development will help accelerate the recovery of the tourism economy within Ontario’s southwest and across the province. The type of support being offered through the Tourism Relief Fund will allow stakeholders to make strategic investments resulting in long-term growth. We are looking forward to working with FedDev Ontario on this important program.” explained Susan Judd, Board Chair, Southwest Ontario Tourism Corporation (RTO1)
In total, this overall investment will support 1,340 tourism entities and create and maintain 4,200 jobs.
“Our government is committed to supporting the tourism sector, including Indigenous communities and organizations, by providing opportunities for their success. This investment from FedDev Ontario will do just that—helping tourism operators to get the tools they need to bounce back and be well-positioned for the future. We are here for the tourism industry as we prepare to see the other side of this pandemic, and we continue to support tourism operators as they help our economy come back stronger.” The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance stated.