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Small business seminars teach big impact of digital marketing

KAWARTHA LAKES-For many small business owners, digital media and marketing can be a scary place to navigate. Four local Chamber of Commerce locations and the Kawartha Lakes Small Business Entrepreneurship Centre have partnered to help entrpreneurs embrace digital marketing.

“It’s a changing marketplace, our consumers are using their smart phones to do a lot of shopping, now everyone’s doing their research first online one way or another, its just become normal behaviour for almost everybody. The whole demographic is blown wide open and everybody is using it now.” Diane Steven, Manager Kawartha Lakes Small Business Entrepreneurship Centre, told Kawartha 411.  “It’s so important that in one way or another you have a digital foot print because otherwise how will you get found unless somebody is walking down your street and discovering you? We are trying to make sure that your organization is very visible and they will come and seek you out.”

The “Level Up” Digital Marketing Series rolled out on Monday in Coboconk. It’s a five part series providing an overview from local experts on the different tricks and tools to take your business to the next level. The next session is Website 101 on November 13th in Omemee. It will look at what makes up a website from a technical and design prespective and how they interrelate. Leveraging your website to get people through the doors, sign up for a newsletter or buy online. November 20th is Social Media Success in Lindsay. You will learn how small, consistent steps in online content development and social media can yield big results for a small business. The last two sessions are in Fenelon Falls and Bobcaygeon and focus on using social media to help people find out about your business and learning what types of things make digital media successful. Hint-Content is King.

“We want to make sure its a great overview of the digital landscape so that all businesses are aware, not suggesting they are going to be able to go out and set it all up on their own, but so they are aware and can organize their resources to be able to make it happen for themselves.” Steven said.

Peter Thomas of WSI Business Transformations, a digital marketing specialist is one of the facilitators. He has been in sales, sales management, marketing and business development spanning 30 years. Tom Colliver, Co-founder of PB&J as the other facilitator. His experience workign with Harvard Start-ups and Fortune 500 Companies has helped him bring a large vision to small companies.

Networking and registration starts Monday’s at 5:00 for all events. Training is from 5:30-6:30.

“We are trying to respond to the requests that are coming from the Chamber Memberships about what the small business need and  training and digital marketing came through loud and clear. They want to understand how digital marketing can benefit their business, will reach beyond their ususal borders and keep them out there top of mind.” Steven says.

Click hbere for more information:https://www.eventbrite.ca/e/digital-marketing-series-level-up-2017-better-business-series-tickets-38587678786#

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Pamela Vanmeerhttps://www.kawartha411.ca/
Pamela VanMeer is a two time winner of the prestigious Radio Television Digital News Association (RTDNA) Award. Her investigative reports on abuse in Long Term Care Homes garnered international attention for the issue and won the Ron Laidlaw Award. She is a former reporter and anchor at CHEX News, now Global Peterborough and helped launch the New CHEX Daily, a daily half hour talk show. While at CHCH News in Hamilton she covered some of the biggest news stories of the day.

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