KAWARTHA LAKES-As Canadians start heading outdoors, the Canadian Dermatology Association (CDA) launches its month-long sun awareness campaign.
The campaign informs Canadians about the importance of self-skin examinations and the simple steps that can be taken to protect themselves and their families from excessive ultraviolet radiation exposure.
For the full month of May, the CDA will be dedicated to sharing important sun awareness messages and resources for Canadians, including steps to conduct a self-examination and preventative actions across Instagram, Twitter, TikTok, CDA websites, media, and more.
On Sunday, May 8, the CDA launched its first national “Check Your Skin Day.” The CDA developed this awareness day to serve as an annual reminder to Canadians to check their skin.
On Monday, May 9, they launched the first TikTok challenge contest, “Tell me you’re sun smart without telling me you’re sun smart.” The contest will run from May 9 to May 27.
On Thursday, May 19, the CDA will host an Instagram Live Q&A Event where member dermatologists will answer the public’s “burning” questions about sun safety and skin cancer prevention.
In addition to these events, each day in May, sun awareness messages, resources, and patient stories will be shared.
“With skin cancer being the most common form of cancer but easily preventable and detectable, it is a priority to learn self-skin examinations and practice sun safe behaviours,” says the National Chair of the CDA Sun Awareness Working Group and Associate Professor at the University of British Columbia, Dr. Sunil Kalia.
For daily sun awareness content, follow the CDA on social media and visit dermatology.ca and the campaign website checkyourskin.ca.
