KAWARTHA LAKES-Arterra Wines Canada announced today the launch of On Point, the first Canadian wine created in collaboration with global weight loss and wellness brand, WW Canada. Canadians now have the first ever SmartPoints®-conscious wine, valued at three WW SmartPoints per serving*, versus the four-to-five SmartPoints of traditional wine according to WW.
“We know Canadians are seeking variety and wellness-inspired products – as such we are thrilled to be partnering with WW to support consumers and their community,” said Andrea Hunt, Executive Vice President of Marketing, Arterra Wines Canada. “We are excited to introduce a new better-for-you brand, On Point, with two delicious, balanced wines.”
With 54 per cent of Canadians looking for beverages with less sugar, and 67 per cent interested in options with no or low alcohol, On Point brings a new choice for not only the Canadian WW community, but consumers eager to make healthier choices when it comes to food and drink1.
“When living the WW program, everything is on the menu. With red and white wine being the number two and three top tracked beverages in our award-winning app – right behind coffee – we know many of our members incorporate wine into their healthy lifestyle,” said Kevin O’Brien, General Manager and President, WW Canada. “Collaborating with the country’s leading wine producers to create On Point enables us to deliver our members a wine that helps them stay true to their weight loss and wellness journey.”
On Point is available in two varietals, Smooth Red, featuring dark fruit and plum flavours with a hint of spice, providing a soft and smooth finish, and Crisp White, containing bright aromas and flavours of citrus and passion fruit, with a refreshingly light and crisp finish. Each On Point serving is 90 calories, one gram of sugar, and two grams of carbohydrates, and is nine per cent alcohol by volume. For the WW community, one serving is equivalent to three WW SmartPoints. SmartPoints is a science-backed system created to help WW members understand nutritional data, empowering them to make healthier choices.
On Point is now available at Wine Rack and will be rolling out in LCBOs across Ontario and in Newfoundland in July. Product will be available in BC and Alberta as of Fall 2021. Price varies by province from $10.99 to $12.99 for a 750 ml bottle.
