KAWARTHA LAKES-It’s official. Boys and Girls Clubs of Kawartha Lakes will now be known as BGC Kawarthas. And the Foundation has become BGC Kawarthas Foundation. Not to be trendy. Not because it’s shorter or catchier. Officials say it’s because they open their doors to all kids and teens across the Kawarthas and the new name reflects that.
Removing gender from the name echoes their inclusive practices without straying too far from the history and national brand awareness.
“We’re excited for this new identity for so many reasons – it really helps us tell our story about the breadth of our programming and all the communities we serve: from Coboconk, Kirkfield and Little Britain, to Fenelon Falls, Bobcaygeon and Dunsford, to Lindsay, Omemee, Peterborough and Norwood, and so many points in-between,” says Amy Terrill, Executive Director of the Club and Foundation. “Like our new tagline says, Opportunity Changes Everything, and we offer opportunities for one and all. Now our name better reflects that.”
New name, same legacy: 51 Years of creating opportunities for kids and teens in the Kawarthas.
Learn more about the programs and services they offer: www.bgckawarthas.com