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Thursday, August 11, 2022
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BGC Kawarthas Celebrates New, Inclusive Branding

KAWARTHA LAKES-It’s official. Boys and Girls Clubs of Kawartha Lakes will now be known as BGC Kawarthas. And the Foundation has become BGC Kawarthas Foundation. Not to be trendy. Not because it’s shorter or catchier. Officials say it’s because they open their doors to all kids and teens across the Kawarthas and the new name reflects that.

Removing gender from the name echoes their inclusive practices without straying too far from the history and national brand awareness.

“We’re excited for this new identity for so many reasons – it really helps us tell our story about the breadth of our programming and all the communities we serve: from Coboconk, Kirkfield and Little Britain, to Fenelon Falls, Bobcaygeon and Dunsford, to Lindsay, Omemee, Peterborough and Norwood, and so many points in-between,” says Amy Terrill, Executive Director of the Club and Foundation.  “Like our new tagline says, Opportunity Changes Everything, and we offer opportunities for one and all.  Now our name better reflects that.”

New name, same legacy: 51 Years of creating opportunities for kids and teens in the Kawarthas.

Learn more about the programs and services they offer: www.bgckawarthas.com

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Pamela Vanmeer
Pamela Vanmeerhttps://www.kawartha411.ca/
Pamela VanMeer is a two time winner of the prestigious Radio Television Digital News Association (RTDNA) Award. Her investigative reports on abuse in Long Term Care Homes garnered international attention for the issue and won the Ron Laidlaw Award. She is a former reporter and anchor at CHEX News, now Global Peterborough and helped launch the New CHEX Daily, a daily half hour talk show. While at CHCH News in Hamilton she covered some of the biggest news stories of the day.

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