KAWARTHA LAKES-Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture announced $1.4 million dollars for tourism supports across the Kawartha Lakes region today.
“This funding is part of an effort to encourage homegrown tourism and talent.” said Minister MacLeod. “As our government moves forward with reopening the province, we are proud to invest over $1.4 million to support initiatives in the Kawartha Lakes region that promote our communities and put our tourism industry on a path to recovery.”
Minister MacLeod and MPP Laurie Scott made the announcement in Bobcaygeon this morning at the Kawartha Coffee Company.
“As one of the most beautiful parts of Ontario, Haliburton-Kawartha Lakes Brock is usually a magnet for visitors from other parts of the province and beyond.” said Scott. “This provincial funding will help our businesses and residents who work in the tourism industry as we recover from the impacts of COVID-10”
$1.25 million will be invested into Kawartha’s regional tourism organization to deliver locally driven marketing programs designed to encourage local residents to explore their own community.
The province is also investing $150,000 in local festivals and events through the Celebrate Ontario program. The tourism industry is worth $36 billion in Ontario and supports over 400,000 jobs according to officials.