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HomeNewsProvince announces $1.4 million for "hyperlocal" tourism, arts, advertising and promotion

Province announces $1.4 million for “hyperlocal” tourism, arts, advertising and promotion

KAWARTHA LAKES-Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture announced $1.4 million dollars for tourism supports across the Kawartha Lakes region today.

“This funding is part of an effort to encourage homegrown tourism and talent.” said Minister MacLeod. “As our government moves forward with reopening the province, we are proud to invest over $1.4 million to support initiatives in the Kawartha Lakes region that promote our communities and put our tourism industry on a path to recovery.”

Minister MacLeod and MPP Laurie Scott made the announcement in Bobcaygeon this morning at the Kawartha Coffee Company.

“As one of the most beautiful parts of Ontario, Haliburton-Kawartha Lakes Brock is usually a magnet for visitors from other parts of the province and beyond.” said Scott. “This provincial funding will help our businesses and residents who work in the tourism industry as we recover from the impacts of COVID-10”

$1.25 million will be invested into Kawartha’s regional tourism organization to deliver locally driven marketing programs designed to encourage local residents to explore their own community.

The province is also investing $150,000 in local festivals and events through the Celebrate Ontario program. The tourism industry is worth $36 billion in Ontario and supports over 400,000 jobs according to officials.




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Pamela Vanmeer
Pamela Vanmeerhttps://www.kawartha411.ca/
Pamela VanMeer is a two time winner of the prestigious Radio Television Digital News Association (RTDNA) Award. Her investigative reports on abuse in Long Term Care Homes garnered international attention for the issue and won the Ron Laidlaw Award. She is a former reporter and anchor at CHEX News, now Global Peterborough and helped launch the New CHEX Daily, a daily half hour talk show. While at CHCH News in Hamilton she covered some of the biggest news stories of the day.

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